In Senegal, the vast majority of internet users browse on smartphones, often with limited data plans and unstable connections. In this context, building native apps for Android and iOS is expensive, and convincing customers to download them is even harder.
What is a PWA?
A Progressive Web App is a website that behaves like an app: it installs on the home screen in one tap, opens full screen, works offline and can send notifications.
Four concrete benefits
- One build for Android, iOS and desktop.
- No app store: customers install it from Google or a WhatsApp link.
- Extreme speed, even on 3G, thanks to smart caching.
- Search visibility preserved, unlike native apps.
Who is it for?
Shops, restaurants, schools, clinics, real estate agencies, media: any business that wants to retain customers on mobile should consider a PWA.
A PWA costs on average two to three times less than a pair of native apps, for a comparable experience.
Wondering whether a PWA fits your project? Get in touch and we will give you a clear recommendation.