WhatsApp is the leading communication channel in Senegal. For a business, it is also a source of repetitive work: answering the same questions, confirming, following up, sending documents.

WhatsApp Business app or API?

The WhatsApp Business app is enough to get started: catalogue, quick replies, away message. Once volumes grow, the WhatsApp Business API lets you connect WhatsApp to your tools and truly automate conversations.

The most profitable automations

  • Order and appointment confirmations
  • Automatic reminders the day before an appointment
  • Step-by-step delivery tracking
  • Sending invoices and receipts
  • Following up on unsigned quotes

Keeping the human touch

Good automation knows when to step aside: as soon as a request is out of scope, the conversation is handed to a team member with the full history.

We design and maintain these workflows for you, in line with Meta’s rules and your customers’ privacy.